Cat Keenan and the Tik Tok phenomenon

Cat Keenan is a social media creator and influencer from Newport, best known for her comedy, prank, and family-focused content on TikTok. Her rise is typical of a new generation of content savvy individuals able to make a living from quirky video reels about their lives. She began creating content in late 2019, and her engaging personality, relatable humour, and creative videos quickly attracted a large audience. During the COVID-19 pandemic, her popularity grew rapidly, allowing her to turn content creation into a full-time career. She told the Argus “Life has changed dramatically financially and emotionally. We were always worried how we was going to afford things like our own home, but now TikTok has given us that opportunity”.

Before becoming a full-time influencer, Cat worked as a dog walker while balancing family life. As her TikTok following expanded during the pandemic, she began earning enough through sponsored content and brand partnerships to leave her previous job. She has described how social media transformed both her financial situation and her family’s future, enabling opportunities that had previously seemed out of reach. 
Cat is widely recognised for posting entertaining videos featuring pranks, challenges, comedy sketches, and everyday family moments. Many of her most popular videos include her children and collaborators, helping to create an authentic and relatable style that resonates with millions of viewers. Over the years, she has worked with well-known brands and built a strong presence across multiple social media platforms. “We started realising we were helping change people’s lives and helping with their mental health by making them smile and giving them something to laugh about.”